// Personal Lab
NH.LAB
Nathaniel Hulley — XR & Emerging Tech
Open to opportunities
// Who I am

Tech Director.
XR Builder.
Always experimenting.

I'm Nathaniel — a Technical Director with 20+ years in digital and technical production. I've spent my career turning complex technology into things that actually work: for clients, for teams, for audiences.

From eCRM and display to AR, VR and generative AI — I've always gravitated toward what's next. This lab is where I publish that curiosity publicly: experiments in AR, AI and immersive tech, built and shipped in the open.

Right now I'm looking for my next challenge — ideally something in XR production, technical training, or a role where I can bridge the gap between cutting-edge tech and the people who need to use it.

20+
Years in digital
↗XR
Current focus
3x
AR platforms built on
#1
Sandwich enthusiast
↗ LinkedIn Portfolio → View experiments →

What I build with

01
📍
Location AR
Google Geospatial API — persistent world anchors, sub-metre accuracy
🎭
Social AR
Meta Spark AR & TikTok EffectHouse — face tracking, particles, interactions
🌐
WebAR
Browser-based 3D & AR — no app required, model-viewer, Zappar
🎮
Unity
XR development and team leadership — VR pipelines, immersive DOOH
🤖
Generative AI
Adobe Firefly, Stable Diffusion — brand-safe pipelines and production workflows
📡
eCRM & Display
20+ years — dynamic campaigns, DCO, omni-channel production at scale

Where I've been

02
2025 — Now
Technical Director (Volunteer)
Astrarium Games
Leadership team member at a remote volunteer studio. Overseeing mixed-discipline teams building in Unity, driving strategic development and studio expansion.
2025
AI Technical Consultant & Producer
JOAN Creative (Freelance)
Advising on generative AI tools for commercial campaigns. Navigating IP risk and indemnification with client legal teams. Technical PM on a dynamic OOH campaign for eBay.
2021 — 2025
Technical Production Director
VCCP
Led and grew a nearshore Prague production team of developers and designers. Delivered campaigns for Lego, Kia, Dominos, Compare The Market and T-Mobile US. Built a VR pipeline for Outernet's immersive DOOH in London. Secured early Firefly access for AI production experiments. Standardised eCRM across 200+ Kia dealerships.
2000s – 2021
20 Years in Digital Advertising
Various agencies & clients
A career spanning display, video, rich media, 3D, games and immersive tech. Always the person in the room asking "what does the technology actually do, and how do we make it useful?"

What I'm looking for

03
Role type
Technical Producer or XR Lead
I want to be close to the build — owning delivery, bridging tech and creative, making sure things actually ship. Ideally in XR, immersive, or emerging tech.
Also interested in
Training & Enablement
I've spent years demystifying tech for non-technical stakeholders. I'd love a role where that's the job — helping teams understand and use emerging tools confidently.
Location
Remote — UK based
Based in the UK. I've run remote teams across timezones for years — async communication, distributed delivery and remote culture are second nature.